June 2025
Intermediate
232 pages
4h 10m
Japanese
Content preview from つかみ大全 仕事で成果を出し続ける人の思考と一生ものの「伝え方」の技術
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数字：「共通言語」で曖昧をなくし、「No.1」で競争をなくす
数字は世界共通言語……
131
みんなが大好きな番号……
133
「数字＝人」であることを忘れてはならない……
135
【数字】をやってみよう……
135
たとえ話：「具体」と「抽象」を行き来して、疑似体験させる
その情報は、敵か、味方か……
137
たとえる事柄の選び方……
138
【たとえ話】をやってみよう……
141
対比：「自分に有利な基準」を設定して、訴求点を際立たせる
最 初に与えられた情報を基準として、その後の意思決定が左右さ
れる……
143
比較対象がないときは自分でつくる……
144
【対比】をやってみよう……
145
社会的証明：
「大勢の人たち」や「権威のある人」など、
他者から信用を借りる
「 行 列ができる店」「芸能人のサインがある店」に人は並んでしまう
……147
人を説得するための3大要素……
148
誰が伝えるかによって、信憑性は変わる……
149
【社会的証明】をやってみよう……
152
14
15
16
17
プレゼンテーションをもっとおもしろく……
154
ストーリー：「自然体」で「真実」を語り、感動を与える
プロフェッショナルはストーリーで伝える……
157
「エイト＆ボブ」 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.