June 2025
Intermediate
232 pages
4h 10m
Japanese
Content preview from つかみ大全 仕事で成果を出し続ける人の思考と一生ものの「伝え方」の技術
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26
す。それが、お待たせしました「つかみ」です。まずはとにかく相
手の興味を引き出してください。
第一に「興味づけ」をして、第二に「理由づけ」をして、第三に「動
機づけ」をする。この3 ステップこそが人を動かすプレゼンターに
求められる伝え方のスキルなのです。
人を動かすプレゼンテーションの流れ
「聞き手の行動が変わる」というゴールから逆算して考えると、話
し手は次の「3 つの壁」を越えなければなりません。
1. 興味の壁（聞かない）
最初にぶつかるのが「興味の壁」です。これこそが最初にして最
大の壁であり、ここを越えたらプレゼンテーションを円滑に進める
ことができるようになります。本能的に興味を持つようなアプロー
チをおこない、相手の心を一瞬でつかんでください。
情報を伝える 行動が変わる情報が伝わる
❶
❷
❸
論理
（理由づけ）
感情
（動機づけ）
つかみ
（興味づけ）
27
序章
プレゼンテーションで「成果が出る人」と
「成果が出ない人」の違い
2. 信頼の壁（信じない）
次に直面するのが「信頼の壁」です。わかりにくい話や胡散臭い
話では相手にされません。話に説得力を持たせて、信頼を勝ち取り
ましょう。
3. 行動の壁（動かない）
最後に立ちはだかるのが「行動の壁」です。せっかく理解を得た
としても、それが相手の行動につながらなければ現実世界は ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.