June 2025
Intermediate
232 pages
4h 10m
Japanese
Content preview from つかみ大全 仕事で成果を出し続ける人の思考と一生ものの「伝え方」の技術
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
110
て、相手はどんな行動を起こせばいいのかについて端的に答えるだ
けです。
タイトルと同じく、文字数は 20 文字を超えないようにしましょう。
先の例で言えば、メインメッセージは以下のようになります。
メインメッセージ：（論理で説明するのではなく、）感情を動かすシ
ナリオをつくりましょう
《フレーズ例》
◯◯しませんか？ ◯◯しましょう ◯◯してください
さて、タイトルとメインメッセージを一言にしたら、それで終わ
りではありません。さらに、もう一工夫を加えて、「一発で仕留め
る必殺技」に練り上げてください。
一言にまとめるのが抽象化する作業であれば、ここから先はそれ
をよりキャッチーにする作業です。
たとえば、語呂をあわせてみたり、頭文字を並べてみたり、名言
をもじってみたり、造語やダジャレをつくってみたり、遊び心のあ
る仕掛けを考えてみましょう。先の例で言えば、つかみフレーズは
以下のようになります。
つかみフレーズ：「情報提供型」ではなく、「行動変容型」のシナリ
オをつくりましょう
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.