May 2020
Intermediate to advanced
542 pages
18h 28m
English
Content preview from CCBA® and CBAP® Certifications Study Guide
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Key things to know when using this technique
With this technique, is it is important that you understand that benchmarking is related to market analysis but these are really two different aspects.
Benchmarking is concerned with the activities performed to compare an organization against the best-in-class practices, whereas market analysis is about researching the needs and wants of customers in terms of the products and services they want.
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