CCBA® and CBAP® Certifications Study Guide

Core competency 2: Non-verbal communication

Non-verbal communication is the most powerful yet most understated form of communication. More than 93% of our communication is non-verbal; in other words, not using words. Non-verbal communication consists of all body language, tone of voice, eye contact, gestures, facial expressions, and more.

Although on the surface we tend to think that communication is focused on words that are written or spoken, it is with non-verbal communication that most of the meaning of words is conveyed. This can include information about moods, attitudes, and feelings, which has an impact on body movement and facial expressions. Learning to be more tuned into the non-verbal communication clues of another person enables ...