May 2020
Intermediate to advanced
542 pages
18h 28m
English
Content preview from CCBA® and CBAP® Certifications Study Guide
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Element 7: Internal assets
As part of performing a current state analysis, business analysts will identify organizational assets. These assets can be tangible or intangible and can include assets such as financial resources, patents, reputation, know-how, and brand.
In our example, the current good reputation of the vehicle repair centers across the country is an example of an intangible asset of this company.
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