CCBA® and CBAP® Certifications Study Guide

Case study: Mobile pay

You are part of a project team working for the country's largest bank. Your team has just launched the first mobile phone payment application in partnership with the world's most advanced end-user technology company, Oranges Inc. The solution you implemented allows people to pay for everyday transactions using their mobile phones instead of plastic credit and debit cards. People simply need to pass their phone over the payment terminal and the transaction is completed. The bank's stakeholders expect that the number of transactions will increase dramatically and that customers will absolutely love this application. As the business analyst on this project, you have defined some performance measures prior to this launch ...