CCBA® and CBAP® Certifications Study Guide

Context

The final core concept relates to how the context of the enterprise must be considered when developing a change strategy.

Let's look at an example to bring the Context concept into the real world:

In the utility industry, there are stringent rules around customer data privacy. The New Orleans Electricity Company needs to incorporate the rules that exist within the context in which this enterprise operates when they determine their change strategy for customers. For example, they may need to find a way to gain approval from customers to send them their personal statement information over the internet. It is, therefore, very important to consider the context in which this change is being planned when defining the change strategy.