CCBA® and CBAP® Certifications Study Guide

Element 1: Business goals and objectives

Very often, a future state is described in terms of business objectives or goals. These goals then act as a guideline to define and develop the change strategy and help define measures for the potential value to be had.

Goals tend to be long-term and ongoing statements. Goals are also more qualitative in nature and describe a state or condition that the organization wants to establish or maintain.

Some examples of business goals can include statements like the following:

• Create a new capability or function
• Improve revenue by increasing sales or reducing costs
• Increase customer or employee satisfaction
• Reduce the time to deliver a product or service

A goal will be broken down into objectives that ...