CCBA® and CBAP® Certifications Study Guide

Key things to know when using this technique

Data mining is all about identifying patterns in large amounts of data to find meaningful information to guide decision making. The output of data mining is depicted in visual dashboards, reports, or other decision-making systems.

Data mining is a general term that describes different descriptive, diagnostic, and predictive techniques:

• Description data mining techniques: This type of data mining is concerned with finding patterns in data that can highlight information, such as similarities between customers, employees, or products (to name a few).
• Diagnostic data mining techniques: This type of data mining is concerned with showing why a certain pattern exists and is often used in the format ...