CCBA® and CBAP® Certifications Study Guide

Element 3: Determining the value

Now that you have considered the expected benefits and the expected costs, it is time to look at determining the value of a particular design option. You do this by establishing whether the expected benefits outweigh the expected costs or vice versa.

Let's look at a real-world example.

Consider a new prepaid gift card project. The national post office decides to extend its service offering to the public by introducing a brand new product in the form of a prepaid gift card. This card will be sold in all the local post offices around the country. Some of the costs associated with this project include implementing a brand new team to establish and manage the product, establishing relationships with card payment ...