May 2020
Intermediate to advanced
542 pages
18h 28m
English
Content preview from CCBA® and CBAP® Certifications Study Guide
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Key things to know when using this technique
SWOT analysis describes pertinent factors that relate to an organization using the following categories:
- Strengths: This includes the internal aspects of the organization that are considered key strengths. Some examples could be its reputation, people, or products.
- Weaknesses: This includes the internal aspects of the organization that are considered a current weakness or something that is not done well by the organization. Some examples could be a poor reputation for quality products.
- Opportunities: This is about the opportunities that exist outside the organization that they could potentially take advantage of to grow. An example is online commerce.
- Threats: This is about the external threats ...
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