December 2014
Intermediate to advanced
388 pages
7h 21m
Japanese
Content preview from デザイニング・マルチデバイス・エクスペリエンス ―デバイスの枠を超えるUXデザインの探求
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296
8章 課題の姿を変える
8.1 エコシステムのデザインと開発における課題
297
8.1.1 組織横断的な協力における課題
長い人類（および動物）の歴史においては、協力することを学び、最も効率
的に改善を行った種が繁栄してきた。
チャールズ・ダーウィン
このチャールズ・ダーウィンの有名な言葉をデザインに当てはめると、密接で、
継続した、分野横断的な協力を行うことが、製品エコシステムのデザインを成功
させるために組織にとって必要であるということを示しています。
現在のほとんどの組織（特に大企業）では、UX、製品、エンジニアリングなど
の分野において、未だにデバイスに特化したアプローチに支配されていて、こ
れが効果的なマルチデバイスデザインを行うときの障害になっています。「The
Rise of Cross-Channel UX Design」
※1
という記事で、Tyler Tateは Econsultancy 社と
Foviance社が 650 の組織や機関を対象にして行ったマルチチャンネルの顧客体験
に関する調査について記載しています。その調査により、うまく統合された魅力
的なマルチチャンネルの顧客体験を提供する上で重要な 5 つの領域が明らかにな
りました。
●
システムとプロセス
●
リーダーシップと文化
●
ブランドとの協力
●
顧客との接点
●
知見の活用
最初の2つの領域に着目します。これらの 2 つは組織の構造や協力文化に最も
関係のあるものです。調査レポートによると、多くの組織が、運用し
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.