December 2014
Intermediate to advanced
388 pages
7h 21m
Japanese
Content preview from デザイニング・マルチデバイス・エクスペリエンス ―デバイスの枠を超えるUXデザインの探求
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240
6章 コアデバイスを超えて
6.3 3Cの拡張
241
Pizza Digitaleは、広告代理店のScholz & Friendsが自社のデジタルクリエイター
となる人材を集める目的で行ったキャンペーンです。その目的を達成するために、
この会社では4週間の間、他の大手代理店の社員からの注文に対して、QRコード
が焼き込まれた特別なピザを送りつけました。そのQRコードをスキャンすると、
Scholz & Friendsがデジタルクリエイターを募集している、という明快なメッセー
ジの特製モバイル向けランディングページへと飛ばされる仕組みです（目立つよう
に「今すぐ応募」と書かれた、すぐに行動に移せるボタン付き）。
成果は上々でした。Scholz & Friendsによれば、結果として数多くの面接が行わ
れ、デジタル部門へ新たに数チームが採用されることになったのです。
デザイン戦略としてのサプライズ
Pizza Digitaleがこれほど魅力的だった一番の理由は、QRコードから一般的なコ
ンテキスト（白黒で印刷されたラベル）を完全に取り払った上で、それを（ピザの
飾りなどという）別の奇想天外で面白い方法にあてはめたことでしょう。
サプライズ要素は、人々を楽しませたり関心を引くとともに、製品を覚えても
らい、流行させるために効果的（かつ情動的）なツールとなり得ます。つまり「平
凡というレベルから作品を引き上げる」のです
※1
。デバイスの中やデバイス同士の
間で、効果的にユーザーを驚かせる方法を考えることで、他と差を ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.