December 2014
Intermediate to advanced
388 pages
7h 21m
Japanese
Content preview from デザイニング・マルチデバイス・エクスペリエンス ―デバイスの枠を超えるUXデザインの探求
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132
4章 補完性のデザイン
4.3 コラボレーション＆オプション
133
4.3 コラボレーション＆オプション
1章では、タブレットやスマートフォンは他のメディアとのマルチタスクに広
く使われ、特に普通のテレビを視聴している際のインタラクティブな部分を担う
ことが多いということを見てきました。テレビを見るという昔ながらの受動的な
行為は、ずっとインタラクティブな方向へと着実に進んでおり、テレビ視聴体験
をコンテキストに応じて増幅するさまざまな新しい機会が生まれています。こう
した類いの体験は、セカンドスクリーン体験として知られています。
次に紹介する一連の事例では、別のデバイスを使いながら補足的なコンテン
ツや行為を提供することで、補完性のデザインアプローチがいかに映画鑑賞やス
ポーツ観戦といった伝統的な体験を拡張するかを見ていきます。そこで最終的に
得られるのは、圧倒的に高められたエンターテインメント体験です。そしてそこ
に新たなデザインの機会も生まれるのです。
4.3.1 テレビ視聴に重ねるソーシャルというレイヤー：Heineken
StarPlayer
Heineken Star Player（図4-9）は、サッカーの UEFAチャンピオンズリーグの試
合中継のお供として魅力的な機能を提供しています。
図4-9 Heineken Star Playerアプリは試合中だけアクティブになり、リアルタイムの行動を促
すことで観戦体験を強化する。
このアプリはリアルタイムで動作するので、視聴者は試合の10分前
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.