December 2014
Intermediate to advanced
388 pages
7h 21m
Japanese
Content preview from デザイニング・マルチデバイス・エクスペリエンス ―デバイスの枠を超えるUXデザインの探求
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222
6章 コアデバイスを超えて
6.3 3Cの拡張
223
領域で先進的な取り組みを続けており、さまざまな考察の結果と多大なクリエイ
ティビティを投入して、ユーザージャーニー全体（走る前、走っている間、走った
後）に沿ったソーシャル的なモチベーションを作り出しています。うまいと思わせ
る例の1つが「声援をチカラに」という機能です。走っている最中、Nike+ Running
アプリはユーザーの代わりにFacebook（もしくはPath）に自動で投稿を行い、ス
テータスの更新をします。友達がその更新に対して「いいね！」をしたりコメント
をしたりするたびに、ランナーはスタジアムの観衆による声援を走っている最中
のフィードバックの一部として聞くことができるのです。3章の内容を振り返って
みれば、このデザインは3Cアプローチのカギとなるプロセスの 1 つに沿っている
ことがわかります。（1）ユースケースを極小の粒子に分解する、（2）それぞれのス
テップを流れに沿う形で分析する、（3）関連するコンテキストの中で体験を最適化
できるものを見つける、 （4）あとはやるだけ！（Just Do It!）
6.3.4 統合されたマルチデバイス体験：Nike+
この本では、Nikeについて幾度か書きましたが、ここではエコシステムについ
てより深く見ていきたいと思います。なぜでしょうか？
第一に、Nikeはデバイス同士がつながる時代をうまく利用し、先頭を走ってい
る会社の一つだからです。Nike は、より活発な運動を促すライフスタイ
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.