December 2014
Intermediate to advanced
388 pages
7h 21m
Japanese
Content preview from デザイニング・マルチデバイス・エクスペリエンス ―デバイスの枠を超えるUXデザインの探求
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
140
4章 補完性のデザイン
4.3 コラボレーション＆オプション
141
こうした前提を考慮に入れながら、私たちはアプリの提供する機能を強化して
いきました。独自の広告インタラクションや、流入施策、わかりやすいデータ分
析機能などを追加した後、前年のAMAのデータを使ってBitesのデモを行いまし
た。結果、お買い上げ！となったのです。
DCPからイベントのスケジュールを受け取った後、私たちは AMA に特化したセ
カンドスクリーン体験（図4-12）を作り上げました。Bites の体験として提供した
のは例えば、レッドカーペット上のドレスの採点、部門別の受賞者（最優秀アー
ティスト賞や最優秀アルバム賞など）の予想、司会者や出演者、過去の回に関する
雑学クイズ、ジャスティン・ビーバーが次にデートするのは誰か（イベントの一週
間前にガールフレンドと破局した直後だったので）といった面白予想当て、お楽し
み情報、追加の関連情報、などなどといった機能です。
図4-12 AMA授 賞 式 向 け に 作 ら れ たBitesの
iPhoneアプリ。
マネタイズ戦略も機会を見ていくつか試してみました。例えばバンドが生で
歌っている最中に（iTunes経由で）曲を売ったり、ピザの広告が流れている際に視
聴者に好きなピザのトッピングを言ってもらう、といった具合です。
初期の段階からすでに、集めたデータに多大な価値があることがわかりました。
実際のアプリの使用状況を追跡、分析することで、質もそうですが特に量の面で
142
4章 補完性のデザイン ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.