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Google Apps Hacks
book

Google Apps Hacks

by Philipp Lenssen
April 2008
Intermediate to advanced
384 pages
15h 52m
English
O'Reilly Media, Inc.
Content preview from Google Apps Hacks
315  - GETTING STARTED WITH GOOGLE ANALYTICS

To log in to Google Analytics (http://www.google.com/analytics/), you need a Google Account .
Analytics makes heavy use of Flash, so if your company network happens to block content for the Flash plug-
in, give your sysop a friendly nudge as a reminder that Flash can be used for more than just online games (as
a bonus, once your sysop is convinced, you will then be able to play those online games, too).
•

Setting up a new site with Google Analytics
After logging in, you can sign up for a new web site. Enter your URL and provide an account name, as
pictured in Figure 12-1. You will then be provided with a tracking code: a JavaScript snippet that you
need to add to your site’s HTML template. Copy and paste it as directed into your system, and check
back later to verify that Google Analytics has detected your tracking code.
Once you’ve set up your site, you’ll start out on your dashboard, as pictured in Figure 12-2. The
dashboard can be congured so that you will immediately see those elements that are of most
interest to you . For instance, I congure my site’s statistics so that I can immediately
see the top content by title, the top referring sites (that is, sites that link to the site, a key source of
visitors), and the top keywords used to nd the site.
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Publisher Resources

ISBN: 9780596515881Catalog PageErrata