Google Apps Hacks

339  - FOLLOW THE ONLINE DISCUSSION

HaCK

# 140

HaCK 140:



Number-crunching apps like Google Analytics are not at all the

only tool to track your site and the online discussion that evolves

around it.

Statistics show the big numbers rst—say, ImportantMajorWebsite.example.com sent 10,000

visitors to your blog post rant—but they often hide how that big site found your page in the rst

place. This original reason that ended in a trafc peak on your site is the “tipping point.” Knowing the

tipping point is as important as knowing ImportantMajorWebsite.example.com.

Here are a couple of approaches that will help you understand your site’s place in the greater

scheme of things, and shed light on the tipping points. You can then read up on what people

elsewhere say about your site or service, and react to it accordingly (like improving your site based

on the feedback, or, if necessary, clarifying your point of view):



. This will now display

blogs pointing to that URL, as shown in Figure 12-22. You can order these results by date, and then

move to the last results page, so that you will see the blogs that rst linked to your page. The same

backlinks discovery can be performed via Technorati at http:/ ...