Google Apps Hacks

318 GOOGLE APPS HACKS

Granted, even if you have great content on your site, sometimes other webmasters, bloggers, online

journalists, or online communities may simply not know about that content. In that case, it makes

sense to get the word out by getting involved in other communities, sending out relevant tips to

webmasters, or contacting bloggers. Always think about how your content, product or service

can help them, though, by sending out only relevant pointers that you imagine they’ll be glad to

receive. To know whether they’ll likely be glad to receive your pointer also consists of knowing them;

instead of sending out pointers in bulk (which you should never do), this means that you need to

respectfully take the time to rst get to know a person or community you want to contact. There’s a

popular saying in Germany for this—“as you shout into the woods, so the echo returns.”



Once you’ve understood the most important part of the equation, the off-page optimization, you

can ne-tune the on-page optimization—meaning everything that takes place on your site (like your

HTML template, your titles), not on other people’s sites (like backlinks):

 Maybe there are only 10

results on each search result page, but there are millions of such top 10 lists—because people look

for millions of differ