
324 GOOGLE APPS HACKS
HaCK 134:
Google Gadgets are just one of the many ways to promote your
site. Posting content on YouTube, using a Creative Commons
license
, or publishing an RSS feed, are just a few of the
ways to enable people to grab your content and run with it.
If your site offers horoscopes, you can create a horoscope gadget with an option to customize it
to one’s star sign . If you have a page about horse racing, then you might offer a gadget
displaying the latest race results. If your site contains tips for tourists, you could offer a useful
gadget showing top spots customized by location, or a Flash game adventure called Surviving in
Rome. Furthermore, you could offer an iGoogle theme to people .
It’s worth keeping in mind that producing a gadget does not guarantee big trafc. Far from it; just
publishing a gadget does not automatically make Google users nd it, and you may end up with
only a couple of subscribers to your content. Google sometimes shows off impressive statistics for
popular gadgets, but well, these are the popular gadgets, not average ones. And also, gadget views
aren’t anything like page views, because a gadget is loaded by default every time the user visits the
Google home page to perform a search.
One thing that helps to get word out on your content, be it gadgets or ...