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Restaurant Franchising, 3rd Edition
book

Restaurant Franchising, 3rd Edition

by Mahmood A. Khan
October 2014
Intermediate to advanced content levelIntermediate to advanced
618 pages
19h 56m
English
Apple Academic Press
Content preview from Restaurant Franchising, 3rd Edition
xiv Restaurant Franchising
Table 16.1 7Ps Model with Examples Pertaining
to Restaurants ........................................................................ 487
Table 16.2 Advantages of Strong Franchise Brands ................. 501
Table 17.1 Assessing Technology-Related Readiness
and Use by Franchisor ............................................................ 530
Table 17.2 Assessment and Points to Consider in
Developing a Website ............................................................. 532
Table 17.3 Examples of Use of Technology by
Restaurant Franchises ............................................................ 533
FM.indd xivFM.indd ...
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Publisher Resources

ISBN: 9781926895697