
384 Restaurant Franchising
n Other examples of nontraditional types of collaboration for offering din-
ing and shopping facilities at the Atlanta airport are:
n Atlanta airport concessionaire Paradies in June opened the fi rst
11Alive airport store in Concourse B. The company also brought a
new location of downtown’s Sweet Auburn Market to the new May-
nard H. Jackson Jr. International Terminal and the fi rst Spanx Inc.
airport store to Concourse E, among other brands.
n The Atlanta Braves joined with Atlanta’s Goldberg’s Deli to open
the Atlanta Braves All-Star Grill on Concourse D in April 2013. The
1,500-square-feet restaurant has a design that ...