October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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476 Restaurant Franchising
(f) basing strategies on local competition and markets. A summary of fac-
tors to be considered in menu planning and developing menu strategy is
shown in Figure 15.4.
Pricing Strategy
Pricing strategy for menu products will vary from country to country.
As it is, menu prices do not have enough margin maneuverability. However,
considering the cost of resources as well as the cost of living, prices need
adjustments. For example, prices of menu items in the United States cannot
be used in many countries due to the cost of living difference and the value
of the local currencies. Prices must also vary based on the country-speci ...
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