Restaurant Franchising, 3rd Edition

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CHAPTER 1

INTRODUCTION TO FRANCHISING

“Without franchising, Wendy’s could never have expanded so rapidly.

From the beginning we’ve looked at our franchisees as important

‘partners.’ There’s no ‘I’ in Wendy’s. ‘WE’ are Wendy’s. Our franchisees’

commitment and their support means a great deal to me. Their hard work

and dedication have created countless opportunities for others to achieve

their dreams of success.”

—Dave Thomas, Founder, Wendy’s

F

ranchising—the most dynamic business arrangement––has become the

dominant force in the distribution of goods and services in the United

States as well as in many other countries. National and international ...