October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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Impact of Hospitality Franchising on the U.S. Economy 65
&
Restaurant News, 2011). The advertisement was signed by
Mr. Greg Creed, President of Taco Bell. Even the message used
was very forceful and creative (Fig 2.3), starting with bold let-
tering “Thank you for suing us. Hereʼs the truth about our
seasoned beef.” The major points were emphasized, and the
wording used are described as follows:
“The claims made against Taco Bell and our seasoned
beef are absolutely false.”
“Our beef is 100% USDA inspected, just like the quality
beef you buy in a supermarket and prepare in your home.
It is then slow-cooked and simmered in our unique recipe of
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