October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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Sandard Franchisor Services 223
the franchisor and the franchisee to forecast potential changes and marketing
opportunities and to react quickly and accurately to marketplace changes.
Their major function is to continually collect data on consumer attitudes and
usage patterns and to analyze those data in a useful and meaningful fashion.
Some franchisors have fi eld-marketing managers or executives who can be
approached by the franchisees to plan their own advertising and promotional
activities. This advice can be very useful for franchisees, particularly during
the restaurant opening period.
For the purpose of advertising, arrangements are made ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.