Restaurant Franchising, 3rd Edition

218 Restaurant Franchising

n Explains the concept, philosophy, and operation of the franchise system

to the franchisees.

n Provides the franchisee with hands-on experience in restaurant operation

and management as organized by the franchisor.

n Provides prospective franchisees the opportunity to assess if this

is the kind of business that he or she would like to invest in or get

involved with.

n Indicates the capability, or lack thereof, of the franchisee to successfully

operate the franchisor’s business.

n By anticipating questions, reduces the number of inquiries from the fran-

chisees when the restaurant is in operation.

n Motivates franchisees ...