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Restaurant Franchising, 3rd Edition
book

Restaurant Franchising, 3rd Edition

by Mahmood A. Khan
October 2014
Intermediate to advanced content levelIntermediate to advanced
618 pages
19h 56m
English
Apple Academic Press
Content preview from Restaurant Franchising, 3rd Edition
e-Franchising 539
&
time has been the four-pronged strategic plan she outlined shortly
after she assumed her post called “Road Map for Results,” based
on (a) creating a relevant brand image, (b) improving unit-level
operations, (c) ensuring franchisee profitability, and (d) accelerat-
ing restaurant openings. The strong improvements planned under
Bachelder’s leadership consisted of things that had plagued the
brand for 35 years. At the 40-year celebrations, Bachelder said,
“This company has the opportunity to double in size in the U.S.
and go around the globe,” and “the next 40 years will be even
more exciting and robust than the first 40 years” ...
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Publisher Resources

ISBN: 9781926895697