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time has been the four-pronged strategic plan she outlined shortly
after she assumed her post called “Road Map for Results,” based
on (a) creating a relevant brand image, (b) improving unit-level
operations, (c) ensuring franchisee profitability, and (d) accelerat-
ing restaurant openings. The strong improvements planned under
Bachelder’s leadership consisted of things that had plagued the
brand for 35 years. At the 40-year celebrations, Bachelder said,
“This company has the opportunity to double in size in the U.S.
and go around the globe,” and “the next 40 years will be even
more exciting and robust than the first 40 years” ...