Restaurant Franchising, 3rd Edition

e-Franchising 539

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time has been the four-pronged strategic plan she outlined shortly

after she assumed her post called “Road Map for Results,” based

on (a) creating a relevant brand image, (b) improving unit-level

operations, (c) ensuring franchisee profitability, and (d) accelerat-

ing restaurant openings. The strong improvements planned under

Bachelder’s leadership consisted of things that had plagued the

brand for 35 years. At the 40-year celebrations, Bachelder said,

“This company has the opportunity to double in size in the U.S.

and go around the globe,” and “the next 40 years will be even

more exciting and robust than the first 40 years” ...