
Nontraditional Franchises 379
are present, nontraditional franchises provide a place to rest as well as a
convenient location for purchasing and/or consuming food. Also, employ-
ees working in large retail stores, offi ces, and shopping centers will serve
as good customers. Having a co-branded store, particularly with a well-
known franchisor, can bring in more customers to the host operation. For
example, having a McDonald’s or Taco Bell store at a gas station may
increase the number of customers coming to the gas station.
3. Because there is always a host, nontraditional franchises piggyback on
many business elements such as space, utilities, ...