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Restaurant Franchising, 3rd Edition
book

Restaurant Franchising, 3rd Edition

by Mahmood A. Khan
October 2014
Intermediate to advanced
618 pages
19h 56m
English
Apple Academic Press
Content preview from Restaurant Franchising, 3rd Edition
Nontraditional Franchises 379
are present, nontraditional franchises provide a place to rest as well as a
convenient location for purchasing and/or consuming food. Also, employ-
ees working in large retail stores, of ces, and shopping centers will serve
as good customers. Having a co-branded store, particularly with a well-
known franchisor, can bring in more customers to the host operation. For
example, having a McDonald’s or Taco Bell store at a gas station may
increase the number of customers coming to the gas station.
3. Because there is always a host, nontraditional franchises piggyback on
many business elements such as space, utilities, ...
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Publisher Resources

ISBN: 9781926895697