Restaurant Franchising, 3rd Edition

Going International 461

9. Patience and tolerance are needed to follow the required legal steps with

little challenge to prevalent rules and regulations as possible.

10. Franchisors should conduct a good environmental scan, taking into con-

sideration social, political, and economic circumstances of the country.

11. A close examination of the foreign currency exchange situation and the

amount of the money allowed in and out of the country is necessary.

12. Consideration should be given to demographic and fi nancial information

such as the per capita gross domestic product and the target population in

the country.

13. The availability of experienced ...