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CHAPTER 8
FINANCIAL ASPECTS OF FRANCHISING
INTRODUCTION
M
any businesses fail if they do not plan the fi nancial aspects of a busi-
ness well. Sound planning is necessary for all fi nancial commitments.
This includes continuous monitoring of fi nancial position, maintaining a
healthy cash fl ow, synchronizing growth with fi nancial position, and plan-
ning future development based on fi nances. Thus how fi nances are managed
and appropriately used decides the profi tability of a business. Franchising
requires investment from all pa rties, fi rst from franchisors and later from
franchisees. For franchisors the investment is primarily due to developing