October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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References 551
Rowe, M. (2014). Why restaurants need a strong brand image. Restaurant
Hospitality. Retrieved from http://restaurant-hospitality.com/manage-
ment-tips/why-restaurants-need-strong-brand-image
Rubin, P. H. (1978). The theory of the fi rm and the structure of the franchise
contract. The Journal of Law and Economics, 22(1), 223 - 233.
Ruggless, R. (2007). Bennigan’s set to debut sports-theme concept. Nation’s
Restaurant News, 41(20), 4, 65.
Ruggless, R. (2008). Bennigan’s brand to carry on after parent’s bankruptcy.
Nation’s Restaurant News, 42(31), 1, 85.
Ruggless, R. (2009). Moody’s debtor list elicits spirited responses from
affected ...
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