Restaurant Franchising, 3rd Edition

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CHAPTER 2

IMPACT OF HOSPITALITY FRANCHISING

ON THE U.S. ECONOMY

“Hundreds of well-known iconic brands, and new emerging concepts,

serve tens of millions of customers day in and day out, at home and

abroad, in every imaginable format.”

—Steve Caldeira, President and CEO,

International Franchise Association

INTRODUCTION

F

ranchising continues to be a strong and signifi cant contributor to the

American economy. As per the Franchise Business Economic Out-

look, a report commissioned by the International Franchise Association

(2012), most economic reports point to continued growth, albeit at a mod-

erate pace. The credit available to small business owners ...