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Restaurant Franchising, 3rd Edition
book

Restaurant Franchising, 3rd Edition

by Mahmood A. Khan
October 2014
Intermediate to advanced content levelIntermediate to advanced
618 pages
19h 56m
English
Apple Academic Press
Content preview from Restaurant Franchising, 3rd Edition
Nontraditional Franchises 389
&
the customers and for customers to connect with others (Liddle,
2012).
Although it is considered as an advantage to have a nontra-
ditional franchise, it may not work for one or the other partners.
For example sharing space in general is not going to bring auto-
matic success. It didn’t work out for PlainsCapital Bank in Dallas.
In 2006, it opened a branch with a Starbucks inside, across the
street from Texas Technical University in Lubbock, Texas. The bank
expected coffee-drinking students would visit often after opening
accounts. But it did not work.
Many traditional retailers are designing stores that offer
consumers ...
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Publisher Resources

ISBN: 9781926895697