Restaurant Franchising, 3rd Edition

Introduction to Franchising 31

&

Shrimp Lemon Burger, which combines a shrimp patty with let-

tuce and garlic-lemon sauce on herbed wheat bun. McDonald’s

serves McBeer, cold beer served in glasses not stein, in order

to appeal to the local markets and outlets in selected European

countries.

MALAYSIA: Malaysia, being a predominantly Muslim country,

all meats served have to be Halal, and it is required by law that

all restaurants are Halal certified. The country has people from

three distinct cultures: Malays, Chinese, and Indian. Since Mus-

lims do not eat pork and pork products, even the hamburgers

are called “Beef Burgers” avoiding the word “ham.” ...