Restaurant Franchising, 3rd Edition

426 Restaurant Franchising

safe to eat at an American franchise restaurant in places where one is not

sure of the safety standards or the quality of food in other establishments.

The quality of foods served by U.S. franchise restaurants is standardized and

superior when compared to similar food products served in some foreign

countries, thus increasing the popularity of American-style foods.

The demand for food products offered by American franchise restaurants

in many countries may be greater than we can imagine, although this may

not be true for all countries. There are many U.S. franchised restaurants over-

seas whose sales volume is greater ...