
524 Restaurant Franchising
service and style improvements. Examples include Panera Bread restaurants,
which provide a cozy fi re place with free wireless access to customers, pro-
viding an atmosphere conducive to work as well as having snacks or meals.
McDonald’s has also changed their restaurant ambience by providing com-
fortable seating, high-defi nition television, as well as free wireless access. It is
also beefi ng up its nonfood sales by providing DVD rentals in order to attract
younger consumers. Outback Steakhouse restaurant provides parking spaces
for those who would like to order take-out meals without coming into the
restaurant. A server ...