Restaurant Franchising, 3rd Edition

Franchising Agreements and Legal Documentation 145

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$5 mark (York, 2009). In addition Quiznos offered a “Million

Sub Giveaway,” an online effort that emailed a coupon to the first

million customers who gave their names and email addresses.

While the promotion was an overwhelming success in terms of

data collection, with one million emails within three days, some

consumers reported that did not get their coupons, and others

were not able to print the coupons. A few flustered franchisees

turned coupon holders away (York, 2009).

Rather than simply cutting prices of existing menu items,

Quiznos designed new, lower-priced menu items by introducing ...