
436 Restaurant Franchising
Far East, breakfast is not eaten away from home and does not consist of items
that are popular in the United States. Thus, it is not proper to offer breakfast
menu items or to open the restaurant during breakfast times. In Thailand, for
example, people prefer soup items in the morning, and in other Asian countries
breakfast consists of elaborate menu items, including rice, curries, and fruits.
The type of service preferred is also affected by the cultural norms of a
country. In Saudi Arabia, women do not freely eat with men in restaurants
when they go out, which is very seldom. In restaurants, family dining areas