Restaurant Franchising, 3rd Edition

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CHAPTER 13

COMMUNICATIONS AND

PUBLIC RELATIONS

INTRODUCTION

C

ommunications are means by which a sender attempts to inform, per-

suade, and remind about something for which a direct or indirect response

or change is intended. Franchisors are in constant communication with fran-

chisees and vice versa. On the other hand, franchisees are in constant com-

munication with consumers, informing about the products or services they

are offering. For profi tability communications are extremely important. For

a well-developed concept, efforts to make a product exceptional or spending

on other aspects of franchising can all be in vain if effective communication ...