October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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308 Restaurant Franchising
should be consistent among all franchises within a system. No matter how
sophisticated and popular an item is, if it cannot be consistently replicated, it
is not suitable for franchising. Most ethnic menu and other elaborately pre-
pared menu items cannot be used successfully in franchised restaurants, no
matter how popular they are locally. The customers will know the difference,
and the trust will be lost. These types of items are more suitable for indepen-
dent restaurants. In addition to being exactly replicable, the other aspect that
should be considered is that the product can be prepared in large quantities.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.