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CHAPTER 9
FRANCHISOR–FRANCHISEE
RELATIONSHIPS
“Wendy’s started franchising in 1971 and we have more than 400
franchisees worldwide. Our franchisees have many opportunities to
succeed by operating a multi-million dollar business, owning real
estate and operating restaurants in non-traditional locations. We have
a very strong company and franchise culture. Some franchisees have
been in the Wendy’s family for many years, and have passed their
business on to their children. This second generation of franchisees
is carrying on the same tradition and focus on quality that makes
Wendy’s the leader it is today.”
—Kris Kaffenbarger, Senior Vice President, ...