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Restaurant Franchising, 3rd Edition
book

Restaurant Franchising, 3rd Edition

by Mahmood A. Khan
October 2014
Intermediate to advanced
618 pages
19h 56m
English
Apple Academic Press
Content preview from Restaurant Franchising, 3rd Edition
190 Restaurant Franchising
is especially critical for the fi rst-time franchisee. Joining a restaurant franchise
system that is well established and has a proven record of success involves less
risk but usually is expensive with respect to initial fees and royalties; in addi-
tion, such a system usually imposes strict selection criteria. Newer franchises
may be less expensive but have greater associated risks. A careful assessment is
therefore necessary before a prospective franchisee selects a franchise.
Franchisor Qualifications
Some of the warning signs of less credible franchisors are listed in Table
6.1. Described in the following paragraphs ...
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Publisher Resources

ISBN: 9781926895697