October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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e-Franchising 519
FRANCHISING AND THE INTERNET
The Internet provides numerous possibilities for franchising to approach
the market as well as the customer. One of the advantages of using elec-
tronic communication is that it can be used as frequently as possible. It is
evident that the use of the Internet is more frequent than non-electronic com-
munication. The Internet offers the affi liating enterprise (franchisor) many
possibilities for approaching the intermediary (franchisee) and the end user
(consumer), such as by providing information on operations, sales, pro-
curement, training; by developing relationships; by making purchases and
accepting ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.