October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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406 Restaurant Franchising
Technology can also be used for gauging opinions from a large num-
ber of people. Some corporations invite executives to their annual meetings,
and they communicate their concerns through their respective laptops, which
becomes a basis of further discussions. Also the results from instant opinion
polls can be easily collected, tabulated, analyzed, and presented from a group
of individuals, using hand-held computerized devices.
Intercultural Communication
As global competition intensifi es, it has become necessary for franchi-
sors to establish strong intercultural relationships if they are present inter-
nationally or intend ...
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