
84 Restaurant Franchising
equipment. Special patents or requirements can be shared with manufacturers
to supply special products used in franchise units.
In addition, funds available from franchise fees may be used for advertis-
ing, promotion, and research development on a well-planned and organized
basis. Considerable cost savings can also be achieved in such ventures.
Operational Convenience
From the franchisor’s point of view, franchising provides for convenient
operational management compared to other businesses. A franchisor does not
have to worry about employee recruitment, turnover, benefi ts, and wages at
the unit level because such matters ...