October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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490 Restaurant Franchising
franchisors and franchisees. The success of the 7Ps depends on how well
franchisors and franchisees cooperate in mutually upholding and advancing
the brand name.
Service quality components include reliability, responsiveness, assur-
ance, empathy, and tangibles. All these variables are components of service
quality. This service quality blends with the products being served in restau-
rants. Sometimes it is diffi cult to separate service from product quality in
the case of restaurants. The combined presentation of products and service
gives the perception of quality to customers. Customer perception is also
infl uenced ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.