October 2014
Intermediate to advanced
618 pages
19h 56m
English
Content preview from Restaurant Franchising, 3rd Edition
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Impact of Hospitality Franchising on the U.S. Economy 45
n The largest increase in ESPU (13.1%) was for Wingstop, and the largest
decline in ESPU (24.4%) was for Romano’s Macaroni Grill.
n The segment with the largest rate of ESPU growth (8.3%) was Chicken,
and the segment with the smallest rate of ESPU growth (0.3%) was
Bakery-Café.
n The segment with the largest average ESPU ($3.7 million) was Casual
Dining, and the segment with the smallest average ESPU ($746,200) was
Pizza.
n The LSR/Burger segment was highest with 33.6% of top 100 sales and
24.2% of total units. Within this category McDonald’s dominates, taking
49.7% of sales. Among franchises ...
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