
Franchise Concept Development and Restaurant Design 333
locations, nationally and internationally. An existing restaurant concept or sin-
gle functioning restaurant may or may not be one that works in a franchise
arrangement. Its success may be due to the location or the personal relations of
the manager or the effi ciency of the management team at a particular location.
Also, concepts that are popular in one region may not be popular in others.
These factors should be taken into consideration.
Also to be considered is the possibility of providing training and devel-
oping an operations manual. Does the system lend itself to an adequate train-